Wounded and bleeding the AVE limps on...

Wounded and bleeding the AVE limps on...
…Its industry companions mocking it as it wanders through a dense forest of metrics - lost, confused, and alone. It’s particularly cruel because it is the creators themselves that are mocking it. “You made me this way!” the poor AVE cries as its twisted body attempts to uncoil for a valiant last stand, exhausted from the effort.
The free circulation (and unique user) engine

We’ve updated the free circulation engine to include websites as well as print publications. You can now find out how many Unique Users access individual websites on a monthly basis.
Please keep the comments coming. We love to hear about your experience using the system. It helps us improve it, and keeps us excited about the service.
Thanks all!
Social Media Monitoring and Analysis

We’re all talking about you…or perhaps we aren’t talking about you and we should be? How do you know who’s talking about you, and how do you attempt to manage the multitude of social media platforms? To add social media reputation management into your day’s portfolio must seem a daunting task. ..
NewcastleGateshead Initiative win Gold CIPR Award


NewcastleGateshead Initiative (NGI) is the destination marketing
agency for NewcastleGateshead with a remit to promote the
area nationally and internationally as a world-class place to live,
learn, work and visit.
Online Evaluation

More and more requests have been coming in for online and website analysis. Fortunately, we’ve been supplying AVE’s and Unique users for websites for years. Competitors and clients alike ask how we do it? There’s no secret, just hard work. You have to contact every site, find out their Unique Users, page impressions, banner rates etc, and only then can you supply accurate figures. So far there’s no unified body for supplying them - no ‘brad’ for online. Well, OK, brad has a good go – but it’s not at all comprehensive.
